Sticking to Business

The launch of our newly designed website marks my 18th year in business. In looking back, it seems that the years have just flown by. Wasn’t it just yesterday that I was working from my living room coffee table creating calligraphy for wedding invitations and family genealogies? As a stay-at-home mom, the few extra dollars a week gave me the privilege to take my toddlers, Megan and Ryan, to Burger King as a special treat.  I can still remember adjusting the rear-view mirror to see them in the back seat with their Burger King crowns and kids’ meals. 

Life can be so remarkably sweet in the small moments.

My two toddlers have since grown up.  Megan, age 25, is now my business partner, having earned her bachelor’s degree in marketing two years ago.  Ryan, age 23, recently obtained his degree in mathematics and works as an actuary at Physicians Mutual Insurance in Omaha.   And now it is Buffy, my King Charles spaniel, who rides in the back of the car (although, for some reason, she refuses to wear the Burger King crown).

Even though I have two adult children and the calendar faithfully reminds me of my actual age, there is a part of me that never grew up.  At age five, my favorite sticker books – which I begged my own mom to buy me at the grocery store check-out – foreshadowed my career at almost age 50.  Little did I know in the 1960’s that I would find myself in a big, bright world of “things that stick.”  The modern invention of Post-it® notes gave me one more "sticky" item to add to my artist’s palette and expanding product line.  As my sticky obsession continues, I’ve also added personalized magnets to the site.

We are always looking to enhance the quality and variety of our products. I hope that you find that our new products mark a coming of age for Directly from the heart® and stickingtobusiness.com.   As it has been from the beginning, our goal is to provide you with beautiful and elegant products that reflect your own sense of excellence as you stick to your business, whatever it may be.   

Whether you are a new customer visiting stickingtobusiness.com for the first time, or a faithful customer of 18 years, I am grateful for your business.  That’s the truth – and I’m sticking to it!

Valerie Bosselman